Meta Video Ad Specs 2026 — Facebook & Instagram Complete Guide
Feed Ad Specs 2026
Facebook & Instagram Feed video ad specifications:
Pros
- Aspect ratio: 4:5 (recommended) or 1:1
- Resolution: 1080x1350 (4:5) or 1080x1080 (1:1)
- Format: MP4, MOV
- Max file size: 4GB
- Max duration: 241 minutes (but 15-30 sec recommended)
- Primary text: 125 characters shown (more allowed)
- Headline: 27 characters
Cons
Reels Ad Specs 2026
Instagram & Facebook Reels ad specifications:
Pros
- Aspect ratio: 9:16 (vertical, full screen)
- Resolution: 1080x1920
- Format: MP4, MOV
- Max file size: 4GB
- Max duration: 90 seconds
- Primary text: 44 characters shown
- Safe zone: keep text in center 60-80% of frame
Cons
Stories Ad Specs 2026
Instagram & Facebook Stories ad specifications:
Pros
- Aspect ratio: 9:16
- Resolution: 1080x1920
- Format: MP4, MOV, JPG, PNG
- Max file size: 4GB (video), 30MB (image)
- Max duration: 120 seconds
- CTA: swipe-up or link sticker
- Safe zone: avoid top 14% and bottom 35%
Cons
Safe Zone Guide
Where to place text and logos:
Pros
- Reels: avoid top 14%, bottom 35%, and 6% on each side
- Stories: avoid top 14% (username), bottom 35% (CTA area)
- Feed: keep text within center 80%
- Always preview on mobile before publishing
- Test different placements to find what works
Cons
Meta Video Ad Specs 2026
| Placement | Ratio | Resolution | Max Duration | Primary Text |
|---|---|---|---|---|
| Facebook Feed | 4:5 / 1:1 | 1080x1350 / 1080x1080 | 241 min | 125 chars |
| Instagram Feed | 4:5 / 1:1 | 1080x1350 / 1080x1080 | 60 min | 125 chars |
| Instagram Reels | 9:16 | 1080x1920 | 90 sec | 44 chars |
| Facebook Reels | 9:16 | 1080x1920 | 90 sec | 44 chars |
| Instagram Stories | 9:16 | 1080x1920 | 120 sec | N/A |
| Facebook Stories | 9:16 | 1080x1920 | 120 sec | N/A |
Why This Matters in 2026
Wrong ad specs mean cropped creative, rejected ads, or poor performance. Getting specs right the first time saves time and money.
Create Ad-Ready Videos — Free
VideoEditorOnline has presets for all Meta ad formats. Create and export ad-ready videos for free.
Create Ad Free →Tips for Choosing the Right Tool
- Design for 4:5, adapt for 9:16 Create your master creative in 4:5, then adapt for Reels/Stories in 9:16.
- Respect safe zones Text outside safe zones gets covered by UI elements. Always preview on mobile.
- Hook in 3 seconds Reels and Stories ads must hook viewers before the skip button appears.
Frequently Asked Questions
What size should Instagram Reels ads be?
1080x1920 pixels (9:16 aspect ratio). Maximum duration is 90 seconds.
What's the best aspect ratio for Facebook video ads?
4:5 (1080x1350) is recommended for Feed. 9:16 (1080x1920) for Reels and Stories.
How long should Meta video ads be?
15-30 seconds is optimal for most placements. Reels ads can be up to 90 seconds.
Final Thoughts
Whether you're a beginner or a pro, the right AI video editing tool can save you hours. For most users, VideoEditorOnline offers the best combination of features, privacy, and value — it's genuinely free with no strings attached.
Related articles: Make Video Ads Facebook Instagram Free · Social Media Video Dimensions Cheat Sheet 2026